Drinks Delivery Goes Digital
In the current day and age, everything’s going digital. Gone are the days when people had to make long queues to get a particular service. Nowadays, you can get almost anything at the click of a button. The alcohol beverage industry has not been left behind in this regard. Several new players have entered the market offering on-demand delivery of drinks and old players are following suit. This is not only happening in the UK but all over the world.
The alcohol beverage industry has been yearning for some tech involvement for a while now. What, with the technology revolution happening in all other industries. However, major players have been hesitant to adopt on-demand delivery systems, expressing concerns regarding fees, increased overhead, responsibility and the ability to guarantee delivery withing a specified time frame. While some players are testing partnerships with app providers, others are still in the wait -and-see phase. This, however, has not stopped tech companies from coming up to offer the service.
How it works
You may be thinking, as a consumer, doesn’t this lead to increased cost of purchasing the drinks? This is not actually the case. These companies have adopted models similar to Amazon and Ebay where the cost of the drinks is the same as that at the store. What happens is that the tech company charges retailers a monthly licencing fee. Some are paid based on the volume sold. These vary depending on the market. Drizly, Deliveroo and Thristie are examples of companies who have adopted this model. Another company, Drync offers customers the ability to order wines from local retailers and pick them up within a couple of days.
Some of these app providers have bypassed the need to take on delivery on themselves. The delivery is still up to the store. All they do is facilitate the transaction, thus acting as a third party.
What are the benefits?
For consumers and retailers alike, this is probably the best thing that could have happened in the industry. Consumers are enjoying the convenience of ordering their drinks from the comfort of their homes. This has worked well particularly in unfavourable weather and odd hours.
Retailers have also reported increased profits by adopting the drinks delivery systems. They have increased market size and are not limited to their physical premise. Interestingly enough, for some retailers, the adoption of technology has increased the foot traffic of customers coming into their stores. This means that people can still get in-store experience. Retailer overheads have also increased because some have hired delivery cars and drivers when they partner with the app providers. They have also had to integrate their inventory online, which for some, has been rather difficult.
Companies offering this on-demand alcohol delivery service say that the partners they are looking to work with have a great selection of alcohol, fast delivery and a point of sales system where possible.
Booze Manchester goes even a step further by offering customers great deals on their alcohol selections. The more they spend, the greater the deals.